Pure Storage FlashArray DFM datapack - flash storage array

Mfg # DFM-DP-9TB-4X2.2TB CDW # 7830289

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Flash storage array
rack-mountable

9 TB

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Pure Storage FlashArray//C lets you consolidate workloads and simplify storage with consistent all-flash performance at a lower TCO than hybrid storage. Most business-critical applications today run on high-performance all-flash storage arrays, but capacity-oriented applications still suffer from management complexity, inconsistent performance, and lack of modern data services of hybrid flash and legacy disk systems. FlashArray//C provides a 100% NVMe all-flash foundation for capacity-oriented applications, test and development workloads, multi-site disaster recovery, and data protection at hybrid storage economics. Maximize results and flexibility for high-capacity applications on-premises and easily connect to the cloud. With Pure Evergreen, you can upgrade performance, capacity, and features over time without disruption.

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4.8/5

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By SUNIL Gentyala - April 28, 2025

Centralized management simplifies storage tasks and reduces outages

What is our primary use case? I use Pure Storage FlashArray for backend storage in our VMware environment. What is most valuable? The most valuable features I have experienced are the centralized management and redundancy under speed of the right disk. Everything is in one place with the entire dashboard, all alerts, and usage reports. I can expand the drive and take backups at the VM level to Pure Storage backup files seamlessly. I have also observed minimal outages. What needs improvement? The pricing needs to be improved as they offer very high budgeting prices. Searching is a big challenge in Pure Storage FlashArrays, especially when trying to restore a VM. I can only search manually, which is a required improvement. For how long have I used the solution? I have been using Pure Storage FlashArray for almost five years. What was my experience with deployment of the solution? It was not difficult to deploy. I had help from Pure Storage and was able to migrate our storage easily. What do I think about the stability of the solution? I have not seen any instability. It's good. How are customer service and support? The support is good, and the response time is satisfactory. How would you rate customer service and support? Neutral Which solution did I use previously and why did I switch? I used Hitachi and EMC in previous projects. How was the initial setup? The initial setup was easy. It was a project that took around four to five months because we had small sites that needed integration. What about the implementation team? It required an entire team for deployment. Around four people were involved. What's my experience with pricing, setup cost, and licensing? I don't have the billing details right now, but the pricing is high. Which other solutions did I evaluate? I like Nutanix better from the presentations I have seen, but I did not work directly with it. What other advice do I have? On the scale from 1 to 10, I rate Pure Storage FlashArray nine. I have contacted technical support when there was a data restore challenge, and the support quality was good. Which deployment model are you using for this solution? On-premises Disclaimer: I am a real user, and this review is based on my own experience and opinions. What is our primary use case? I use Pure Storage FlashArray for backend storage in our VMware environment. What is most valuable? The most valuable features I have experienced are the centralized management and redundancy under speed of the right disk. Everything is in one place with the entire dashboard, al Read more

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By Nabeel Sayegh - January 8, 2025

Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.

What is our primary use case? Initially, there were a few use cases we started with when looking at alternative storage platforms. Once upon a time, we were ran a different platform that was physically huge, power hungry, low on capacity and mediocre on performance. Use was complex and did not scale very well. It was also very cost prohibitive to maintain. We quickly outgrew it, especially when we started to adopt VMware vSphere virtualization. We knew we had to replace this beast with something that made more sense for us. We needed to reduce the footprint down to something a lot more reasonable. We wanted to contain costs, especially when it comes to hardware investments and maintenance renewals. We also needed more intelligence, visibility and flexibility in our data storage platform. We were introduced to Pure Storage through one of our long-term partners in the Chicagoland area who brought them in for a meet and greet. Their presentation was compelling. It was exciting to see what they were doing with technology, especially with the concept of data deduplication, so we decided to give it a go. The results were simply unbelievable. We deployed Pure into multiple datacenters effectively consolidating down entire row's of storage to a single rack. It ran circles around our legacy platform and what it did for VMWare was really something to see. Boot times were drastically reduce, latency went from 30-40ms down to sub millisecond...consistently. As we continued to use Pure and their products evolved to add in additional features/technologies, we were able to solve other issues we never knew we had. Our BC/DR playbooks were effectively rewritten to take advantage of array to array replication for disaster recovery. Snapshots cut our product upgrade times in half because we no longer needed to rely on taking full backups of our environment before deploying new code. Snaps were immediate and rolling back was almost just as fast. It was a true game changer. Pure had single handedly improved our business strategies and making us more agile in provisioning storage and overall, running our datacenters. Over the years, we have witnessed Pure continuing to deliver new feature sets and technical enhancements in it's Purity code base. Did I mention that all of these features and enhancements are part of cost of support? Yep...no nickle and diming people to death. How has it helped my organization? As alluded to above, our environment is far more performant, reliable and feature rich since going on their platform. What is most valuable? Pure has allowed us to minimize the storage footprint with their products. Their Evergreen support model effectively eliminates forklift upgrades and takes it one step further by rewarding customs who stay current on support by giving them free in family controller upgrades to the latest revision. Did I mention it was free?? The Pure1 portal gives me a unified single pane of glass to view my fleet of arrays globally. In addition, it integrates with our VMware vSphere platform, has it's own analytics engine and allows me the ability to self-upgrade the arrays. It is also an invaluable tool for annual budgeting with their built in 'what if' planning tool. As we needed to grow in capacity, we were able to do so without increasing footprint. This is done by replacing smaller devices with larger ones. The array handles all the internal data migration seamlessly in the background without needing to be taken offline. The snapshot and replication capabilities of the arrays improved disaster recovery and data protection in events like ransomware attacks by enabling us to revert to good datasets without complete loss of our (and our customers) data. Lastly, I have to say that their hardware architecture and Purity operating system has been nothing but stellar. In all the years we have been using Pure, we never had an availability event. They are the only platform/technology we have that I can honestly say has had a 100% uptime relative to storage availability. What needs improvement? During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers. For how long have I used the solution? I have used the solution since 2011. What do I think about the stability of the solution? Again, stability has never been an issue and we have enjoyed a 100% uptime experience on Pure. This doesn't mean nothing goes wrong. Sure, there were instances of a controller failover event, a drive or cache module failure, GBIC burns out, etc. Sometimes Pure Support knows about an issue before I do and is already reaching out to me about it. What do I think about the scalability of the solution? Phenomenal. I have never seen a platform go through as many generational changes as this one and have it all be done in place. It's truly amazing. How are customer service and support? Pure's support is exceptional; no other vendor reaches out proactively to improve something on their array. They're interested in our success, which is also in their best interest. This experience isn't common with other OEM's that I use in my datacenters. Pure's support organization is responsive with minimal bureaucracy, making support a key factor in customer retention. Their portal simplifies engagement, and they consistently offer friendly, prompt assistance, deserving a ten out of ten. How would you rate customer service and support? Positive Which solution did I use previously and why did I switch? As discussed above, yes, we did use several different block storage arrays/vendors. All did their job, but for one reason or another, aged very quickly. They were either limited on features, supportability or became too cost prohibitive to keep after the initial support contract expired. There were not the only reason though. Pure simply had a superior product that changed the game for us and frankly, no one else at that time has anything GA that came close. How was the initial setup? When standing up a new array, it is as simple as it gets. Pure does it for us. There is a method of self deployment, but I have found it better to have them ensure the system is properly implemented and functioning to their standards. After all, they know it better than I do. Once the array has been deployed, it is very easy to setup. In fact, the configuration of the SAN fabric will take longer (depending on how many hosts you need to zone up to the array). But once that is done, I am in and out of the array in about 30 min. This includes all the administrative configurations, host and host group creations and volume provisioning. What about the implementation team? Pure Storage handles our initial implementation of the array and we handle the rest in-house. We've had the same technician each time. He is familiar with our environment, and I trust him implicitly. This consistency is unusual and greatly valued. What was our ROI? This is hard to quantify, but all I can say is that they have been worth the money. I have said this to many people in my 32 years in IT. The technology you forget is running in your datacenter is the best one you own. The ones that constantly remind you that they are there....yeah, those are the ones you should consider replacing. What's my experience with pricing, setup cost, and licensing? Well...you know the old saying, you get what you pay for. I wont lie...Pure is no cheap. I could easily buy another vendors AFA (all flash array) and possible save some $$$, but I wouldn't get everything I love about Pure. Switching platforms would be very painful for me. Which other solutions did I evaluate? Not really. We were already using best in breed platforms. Pure was the new kid on the block and seamlessly fit into our existing environment. Sure there were other options, but they all kind of looked the same. Pure simply stood out in the crowd and they were committed to proving themselves. What other advice do I have? I could spend all day talking about the platform, the portal, their support teams, or their account management. Suffice to say, Pure actually cares about me being successful and I have seen them do the same thing with other cus... Disclaimer: I am a real user, and this review is based on my own experience and opinions. What is our primary use case? Initially, there were a few use cases we started with when looking at alternative storage platforms. Once upon a time, we were ran a different platform that was physically huge, power hungry, low on capacity and mediocre on performance. Use was complex and did not scale very well. Read more

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By Zeeshan Sarvaiya - November 19, 2024

Unifying analytics and virtualization with seamless upgrades

What is our primary use case? Virtualization with ESXi, Hyper-V, XenServer, KVM is the primary use case. VDI, containerization, AI, HPC are some other use cases seen in my day-to-day consulting with customers. How has it helped my organization? Being an all-flash storage, it has helped improve performance of business apps reducing latency and increasing IOPS. What is most valuable? One valuable feature of the Pure Storage FlashArray is its flash-based architecture, which provides a significant advantage. Another noteworthy aspect is their platform, Pure1, a cloud-based management and analytics platform that automatically creates an SR (case) on issue detection and proactively provides resolution. Evergreen subscription model is also remarkable, allowing clients to receive the next hardware generation at no additional cost. What needs improvement? A noticeable area for improvement is the support for object storage. FlashArray does not natively support object storage like S3 or Swift, which pushes customers needing these features towards the more expensive FlashBlade. Integrating object storage into the FlashArray would benefit entry-level and SMB customers by offering a more unified solution. For how long have I used the solution? 7+ years What do I think about the stability of the solution? The stability of the product is excellent. I have not encountered any significant issues, such as applying firmware that introduces bugs. The overall stability of the product is commendable. What do I think about the scalability of the solution? The solution is highly scalable, particularly when there is a need to expand capacity. An expansion shelf can be purchased and connected when needed. How are customer service and support? Opening a case with Pure is a smooth process, and they prove to be reliable, even in severe cases where infrastructure issues arise. Their support is top-notch, and their NPS scores reflect this. How would you rate customer service and support? Positive What was our ROI? Over a five-year cycle, compared to other vendors, cost savings of at least 10% can be achieved if configured optimally. What's my experience with pricing, setup cost, and licensing? Pure Storage FlashArray is a premium product, but the introduction of the C-series has been a strategic move to make it more accessible to budget-conscious customers. Disclaimer: My company has a business relationship with this vendor other than being a customer:Partner What is our primary use case? Virtualization with ESXi, Hyper-V, XenServer, KVM is the primary use case. VDI, containerization, AI, HPC are some other use cases seen in my day-to-day consulting with customers. How has it helped my organization? Being an all-flash storage, it has helped improve performance of Read more

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By Pandurangan Parisa - November 10, 2024

I can view utilization and other details of all my boxes in one place

What is our primary use case? We mainly use FlashArray to provide flash storage for SQL and Oracle databases in production. How has it helped my organization? FlashArray has improved the stability of our servers and critical databases stability and server stability. We began seeing benefits two to three weeks after we deployed. The platform is more flexible and has lower latency. What is most valuable? The Direct FlashArray stands out as one of the best features in the market. The Pure1 storage management lets us see the details about utilization and everything else for all 40 storage boxes in one place. This is a crucial feature if you're using FlashArray for critical databases. What needs improvement? I would like FlashArray to add reports that help us forecast our predicted resource needs based on current usage. For how long have I used the solution? We have been using Pure Storage FlashArray for three years. What do I think about the stability of the solution? I would rate the stability of FlashArray as nine out of 10. What do I think about the scalability of the solution? I rate FlashArray's scalability nine out of 10. How are customer service and support? I rate Pure Storage customer service nine out of 10. How would you rate customer service and support? Positive Which solution did I use previously and why did I switch? We previously used Dell EMC. Creating storage groups and mapping was more complex. Pure FlashArray is simpler and easier to use, and our storage staff doesn't struggle as much with it. How was the initial setup? The initial setup is easy and does not require much expertise. Even individuals with five or six years of experience can handle it. What was our ROI? We have seen a return on investment as the solution has reduced resource requirements, allowing less experienced personnel to manage the storage. You don't need 15 years of experience to work on this. It can be easily handled by someone with five years. I would rate Pure Storage FlashArray a nine out of ten. What's my experience with pricing, setup cost, and licensing? The cost of Pure FlashArray is a bit high compared to peers, but its sustainability and features justify the price. What other advice do I have? I rate Pure Storage FlashArray nine out of 10. I recommend FlashArray. It protects your data and has low downtime. Which deployment model are you using for this solution? On-premises Disclaimer: My company has a business relationship with this vendor other than being a customer:Partner What is our primary use case? We mainly use FlashArray to provide flash storage for SQL and Oracle databases in production. How has it helped my organization? FlashArray has improved the stability of our servers and critical databases stability and server stability. We began seeing benefits two to three week Read more

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By Oleg Gussar - June 13, 2022

Helpful support, feature rich, and highly stable

What is our primary use case? We use Pure Storage FlashArray for databases. How has it helped my organization? Pure Storage FlashArray has helped our organization because it effectively (price/performance) stores databases and we do not need an every day/detailed administration. What is most valuable? The most valuable feature of Pure Storage FlashArray is the complete set of functions it provides. What needs improvement? The price of Pure Storage FlashArray could be better. I don't think NEW features are needed. And I want to point out that the Pure team regularly updates the functionality. For how long have I used the solution? We have been using Pure Storage FlashArray for approximately three years. What do I think about the stability of the solution? Pure Storage FlashArray is highly stable. If we experience any issues the support resolves the issue immediately. What do I think about the scalability of the solution? The scalability of Pure Storage FlashArray is good. We are able to upgrade changing disks and controllers and it is simple to do. How are customer service and support? The technical support from Pure Storage FlashArray is perfect. If we have some trouble or we need to change something, we need to ask for support and they are helpful and answered immediately. I rate the technical support from Pure Storage FlashArray a five out of five. How would you rate customer service and support? Positive Which solution did I use previously and why did I switch? I previously used IBM, HDS, LSI Storages. How was the initial setup? The initial setup of Pure Storage FlashArray was simple. The process took approximately one week. What about the implementation team? We did the implementation of the solution ourselves and when we had some issues we contacted the support for assistance. All vendor support engineers are good qualified. In case of escalation it was quick and effective. What's my experience with pricing, setup cost, and licensing? The cost of the array includes the cost of the basic functionality. The Evergreen support includes free upgrades. This is not an inexpensive solution, you need to understand the value of your data before you buy it. Which other solutions did I evaluate? We evaluated Dell, IBM, HP, and Huawei solutions before choosing Pure Storage FlashArray, which was the best (3 years ago!). What other advice do I have? We are wanting to expand and we are looking at other solutions currently, such as Huawei, which is a very good solution from China. However, the documentation can be difficult to understand and their support was not very good but they successfully try to improve it now. I rate Pure Storage FlashArray an eight out of ten. Which deployment model are you using for this solution? On-premises Disclaimer: I am a real user, and this review is based on my own experience and opinions. What is our primary use case? We use Pure Storage FlashArray for databases. How has it helped my organization? Pure Storage FlashArray has helped our organization because it effectively (price/performance) stores databases and we do not need an every day/detailed administration. What is most valuable? The Read more

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By reviewer1874982 - June 11, 2022

Speedy monitoring, top level support, and high availability

What is our primary use case? Pure Storage Flash Array is used for data storage. How has it helped my organization? Pure Storage Flash Array has helped my organization by having the ability to have access to our data immediately. What is most valuable? The most valuable feature of the Pure Storage Flash Array is the blazing fast monitoring. What needs improvement? The price of the solution can improve. For how long have I used the solution? I have been using Pure Storage Flash Array for approximately seven years. What do I think about the stability of the solution? Pure Storage Flash Array is highly stable. What do I think about the scalability of the solution? The scalability of the Pure Storage Flash Array is good and it is easy to do. We have approximately 2,000 users in my enterprise that are using the solution. The whole company is using the solution. How are customer service and support? The support from Pure Storage Flash Array is amazing. I have never seen a vendor support a product this well. They knew challenges even before my team was able to figure them out. Which solution did I use previously and why did I switch? We were using another solution previously and we switch to Pure Storage Flash Array because we wanted the latest and greatest solution. How was the initial setup? The initial setup of the Pure Storage Flash Array was of a medium range of difficulty. It was not easy or difficult. The full deployment was not very difficult. I rate the initial setup of the Pure Storage Flash Array a two out of five. What about the implementation team? We use a consultant from Pure for the implementation of the Pure Storage Flash Array. What was our ROI? We have seen a return on investment from using Pure Storage Flash Array. What's my experience with pricing, setup cost, and licensing? The price of the Pure Storage Flash Array is too high and there needs to be more contact clarity. We went with the Evergreen plan and I don't have clarity on what am I supposed to pay each year or every three years. There was not much contract clarity. Which other solutions did I evaluate? We evaluated every solution at the time before we chose Pure Storage Flash Array. What other advice do I have? My advice to others is to evaluate the Pure Storage Flash Array. Do a proof of concept if you can it is a fantastic solution. I rate Pure Storage Flash Array a ten out of ten. Which deployment model are you using for this solution? On-premises Disclaimer: I am a real user, and this review is based on my own experience and opinions. What is our primary use case? Pure Storage Flash Array is used for data storage. How has it helped my organization? Pure Storage Flash Array has helped my organization by having the ability to have access to our data immediately. What is most valuable? The most valuable feature of the Pure Storage Flash Ar Read more

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By Red Hsu - May 18, 2022

Reasonably priced, reliable, and easy to install

What is our primary use case? I help our customers build FlashArray. What is most valuable? It is always out of the box, and ready to use. It is very simple to set up, and very simple to use. The interface is easy to use. It is very easy to implement. What needs improvement? It falls far short of protoc Read more

Written by a user while visiting PeerSpot

By John-Miller - February 22, 2022

Works fine for us, and is good in terms of access speed, power consumption, and support

What is most valuable? Access speed and power consumption are most valuable. What needs improvement? It is way in excess of what we need. If anything, we could see a bit more speed. I'm just comparing it with what some of my colleagues who are implementing their own systems do. For how long have I used the Read more

Written by a user while visiting PeerSpot

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Pure Storage FlashArray DFM datapack - flash storage array

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1-8 of 72 reviews

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